Building predictive models and data pipelines for smarter business decisions.
Profile summary
Senior product designer with six years in B2B SaaS. Leads the design system at Studio North, turning complex workflows into simple experiences.
From first contact to signed contract,Simply enables more placements for less burden.
An illustrative product story with fictional records: a candidate list appears, Thomas’s row opens his profile, he matches a Northwind vacancy, moves from Shortlist to Interview, and appears in the recruitment dashboard. Matching is a concept preview. No real records are changed.

Senior product designer with six years in B2B SaaS. Leads the design system at Studio North, turning complex workflows into simple experiences.
Interested in design-system ownership and a hybrid team.
Shape the next generation of Northwind’s B2B platform. Lead product discovery and turn complex workflows into intuitive experiences.
Senior product design experience, a strong design-system portfolio and a collaborative approach.
Experience, skills and preferences — matched to this role.

Senior Product Designer · Amsterdam
Six years in B2B SaaS and ownership of a design system match the role’s core requirements.
CV · Experience & skillsAvailable in October — confirm this fits the team’s start date.

Product Designer · Utrecht
Product discovery, Figma and user research align with the vacancy’s product-design work.
CV · Skills & projectsConfirm experience owning a design system at scale.

UX Designer · Rotterdam
B2B software, prototyping and research provide relevant experience for this team.
CV · Experience & projectsDesign-system ownership is not yet evidenced in the profile.
Alicia de SilvaProduct Designer
Fleur VisserUX Designer
Lotte de VriesProduct Designer
Thomas MarkenSenior Product Designer
Recruitment overview
Shortlist24
Interview13
Offer6
Placed8

Senior Product Designer · Northwind
An AI operating system for recruiters that brings everything together.
After years of building AI for recruitment agencies, we kept seeing the same thing: disconnected tools and too much manual work. That’s why we built Simply.
Meet the Team
Imagine a single inbox for all your text communications; Email, LinkedIn, WhatsApp, and more. Automatically fill your ATS with every written word, and automate your messaging pipelines with ease.
Simply transcribes every candidate or client meeting; online, offline, or on the phone. Our AI then extracts data fields, like salary expectations or skills required, and generates custom summaries to store in your ATS.
Easily import contacts from LinkedIn using Simply’s Chrome extension. For vacancies, Simply connects to many online portals, allowing you to scrape incoming vacancies the minute they appear.
Deliberately designed to work with Simply, our agentic AI is your very own personal assistant. Beyond searching and managing data, it can also write emails, generate CV’s, customise your workspace, and so much more.
Simply’s AI-powered parsing can accurately extract every bit of relevant data from candidate CV’s and vacancies, instantly turning their raw data into beautifully styled and easily manageable records.
Thanks to the careful collection of all your data streams, Simply sits on a mountain of searchable context. Built in the Netherlands, our AI search and match is fully compliant with the EU AI Act.
Create branded document templates using our online editor. Then, export ATS data into customised PDF files at the click of a button, by asking your agent, or by using an automated workflow.
Using our Workflow module, everything becomes easily automatable. Thanks to our intuitive flow builder, anyone can become an automation engineer. Not sure where to start? Let Simply build it for you!
Your sensitive ATS data never has to leave the EU. Simply does not train models on your data, and encourages users to bring their own AI keys.


Create your own custom pipelines for managing different workflows, then summon them as needed.
All data flowing through Simply can be called into custom dashboards. Create many, and view them on your home page.
Manage user permissions with roles, teams, or at the granular level. Do it yourself or let Simply help you.
Easily and safely connect Simply to the outside world, for increased access and automatability.
Simply’s dedicated migration team will support you in migrating your current ATS & CRM into Simply’s operating system, ensuring full continuity throughout the process.
First, we’ll meet to dive into your current setup, mapping your existing data model, workflows, integrations, and anything else your business needs to run. You’ll also send us an initial data export.
The Simply migration team starts setting up your Simply environment in preparation for your arrival. Expect to be contacted with questions and suggestions for improvements.
Your first workspace admin will be invited to join the new environment and check if everything is in order. They can start creating document templates, workflow automations, set up roles, and further refine the space.
Once ready, we’ll ask for a fresh data export and import this dataset into your new Simply environment. Once everything is in place, the admin can start inviting colleagues and a new era of efficiency begins.
Simply’s suite of recruitment tools goes far beyond what you would expect from a simple ATS or CRM. Our vision is to build the final piece of software a recruitment agency needs to run its entire operation. We do that by combining sourcing, communications, document management and data control into a single workspace, and then offering an AI and automation layer on top of that.
Any operation that needs artificial intelligence in its process — CV parsing, AI chat and others — has to run that process through an AI provider in order to complete. Simply users are encouraged to get their own API key from their preferred vendor (OpenAI or Anthropic) and save it in their Simply account. That way all AI traffic is routed through your own key and you get full control over your AI cost management and intelligence levels. We can still provide an API key for anyone who does not want to bring their own, at a small surcharge. For reference, the average AI process at high intelligence costs between € 0.01 and € 0.03, with our average customer spending about € 50 per month in AI fees for their entire operation.
Once you are convinced Simply is right for you and want to switch, our migration team helps you transfer your data and set up your workspace, completely free for a limited time. Importing data yourself with the CSV importer is always a free option.
Security is our top priority. Not only is Simply ISO 27001 certified, our lead engineer also has a strong background in cybersecurity at financial institutions. Beyond that we host all of our data on EU servers, run daily back-ups, and are constantly conducting security training and internal pentesting. Our customers have been trusting Simply with their data since 2023, and we have never had to breach that trust.
You can connect Simply to your preferred AI environment through our MCP connections. That lets you communicate directly with your data, and manage changes to your system.
Follow our blog to stay updated with the incredible speed at which we release new features. We also write about the impact of AI in recruitment, updates about relevant regulation and other relevant topics.

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